How to use market win totals to rank NFL teams

New England looks set for 2018. After another Super Bowl appearance last season, they bring back coach Bill Belichick and QB Tom Brady.

In addition, the markets have New England’s win total at 11, higher than any other NFL team. Should we expect another Super Bowl for the Patriots?

Not so fast.

You have to consider New England’s win total in the context of their schedule. My latest analytics back out team rankings based on the market win totals for 32 NFL teams. The results for New England are startling.

The 2018 NFL Preseason Market Report gives you the following.

  • Preseason NFL rankings based on market win totals
  • Rankings of strength of schedule
  • Predictions for spreads in Week 1
  • The difference in schedule between the Rams and Patriots
  • The Week 1 game that is inconsistent with market win totals

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